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Why do they give away great stuff?

Dear Mr. Sweepy, Why in the world would a company give away a car or a flat screen TV or other valuable prize in a sweepstakes? It makes no sense to me. AW

Dear AW,

When you fill out the sweepstakes form to enter you’re actually trading your information for a chance to win. The company figures that if you’re interested in winning that computer or that iPod or other great prize you’re probably also interested in buying it.

They know that information you provide is valuable and will begin sending you marketing information.

You are, in effect, trading your information in hopes you’ll win the prize.

Now, as far as I’m concerned, the information I traded for my truck, for example, was well worth it.

Given how many companies run sweepstakes over and over again it’s a strategy that obviously works for them.


Craig McDaniel, aka Mr. Sweepy is the creator and owner of

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